Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context
نویسندگان
چکیده
منابع مشابه
Mobile Commerce Usage: Application of Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM)
Mobile commerce (m-commerce) has witnessed significant growth in the last few years. As every business is aspiring to boost their online sales and get a bigger share of the mobile commerce market, the question that needs examination is “what are the factors influencing the usage of mobile commerce”? A preliminary review of the literature shows that although there are numerous studies relating t...
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ژورنال
عنوان ژورنال: South Asian Journal of Management Sciences
سال: 2018
ISSN: 2074-2967,2410-8537
DOI: 10.21621/sajms.2018122.05